If Kara Jorvig’s decade and a half in the recruiting industry has taught her anything, it’s that a lot of people don’t like recruiters. “I’m in the business of breaking the negative stereotype around what a recruiter is and the experience and service level they bring to the table,” she says.

So a little more than a year ago, she turned down an opportunity at a corporate executive position and plunged headfirst into the waters of entrepreneurship. Focusing on mid- and senior-level talent—industry “rock stars,” as she refers to them—Jorvig and her team have quickly found success matching candidates and clients that often have difficulties finding one another.

Read the entire story from Fargo INC! magazine here.